What is SURVEY ?
Survey is the collection of opinions from consumers about some product or topic that usually helps company or an organization to take the correct decisions during the pre launch stage of that product.
Surveys are organized by corporate houses or by marketing companies.
Almost all the big organizations have their own market research or survey department whose job is to conduct surveys through various modes or you can say they applies strategy to collect consumer responses from different sources.
Surveys comes in the form of questionnaire based on which we gave our opinions. For ex:- Quiet frequently you seen ads in tv on “lays chips”. On this ads they ask questions like which flavor do you like most? Tomato – salty—plain … sms your favourite flavor to XXXX number and win exciting prizes. It is also one form of collecting buyers opinion.
1. About Online Surveys
As we had knows that if role of survey is collect user opinion thens online surveys does the same job through a platform known as web. Yes, when user/buyers/consumer gives their suggestion via internet / websites, it is known as online surveys.
2. Processing Survey Data
Now you might ask ,How does the corporate make use of these collections of data ?
Well, After the completion of survey, the complete data is summarized and compiled in a statistical sheet and then handed over to R & D department of the company to transform the pains
Reasons for Conducting Surveys
Organisations conducts surveys to get certain responses from the consumers that might help them to capture large consumer base for some specific products. They are ready to pay you and me just to know what or how do we think before buying some products. Everybody has his own opinion over certain things. Big companies collect all those data and focuses on those areas which get maximum attentions. But still there are some more requirements for conducting survey which are as follows:
1 ) To find out what is going on in the market.
2 ) To discover the latest trends running in the industry.
3 ) To provide the opurtunity to the common mass to share their view over particular topic.
4) To take necessary actions against the collective data produces from survey .
5 ) To bring out the right product for the people
6 ) To reduce the risk of investment.
7 ) To develop better products than competitors.
8 ) To reach out to the targeted consumer easily.
Advantage of Survey
- It is most useful methods of gathering user responses from large community of people that can be used to determine validity,reliability and statistical significance
- Survey can be used to collect wide range of information based on real experience of the buyer
- As they are standardized, usually these type of data is less error prone compare to the other source of data collection.
- They are easy to supervise.
- There is an economy in data collection due to the focus provided by standardized questions. Only questions of interest to the researcher are asked, recorded, codified, and analyzed. Time and money is not spent on tangential questions.
- Easy to conduct & cheaper to run.
Benefits of Online Survey
- Reduces workload
- No need to re-key data
- Reduces effort
- Faster processing times
- Reduces errors
- Less cost
- Higher response rates
- Fast response and real-time analysis
- Flexible
What do you have to do
To Register.
One has to go through the following steps to register.
Things You would Need.
One has to go through the following steps to register.
Things You would Need.
- A sponsor and his sponsor ID (Dmunjal)
- Your Permanent Email ID
- Your Permanent Mobile No.
- A Subscription Code( This is the code which you will have to purchase either through the franchise or from you Sponsor)
- Select The Country and State. Enter Capatcha and submit.
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